Believe
Embark on a unique journey with 'Objectif Gros Bébé', an innovative mini-game we developed in collaboration with AllPoints, an internal label of Believe.
In the face of 2020's unprecedented circumstances, we initiated this project to bridge the gap between Naza, a fast-emerging French rap artist, and his fans at a time when live shows were off the table.
Released alongside Naza's new album on November 13th, 2020, this engaging game offers fans a chance to step into Naza's shoes and immerse themselves in his vibrant universe. Infused with a jovial and colorful design aesthetic, the game mirrors Naza's dynamic persona.
Our graphic collage approach crafts a vertical, endless journey, reflecting Naza's quirky style and creating a shared experience for fans during a year marked by separation.
Step into this captivating virtual world and experience the fresh wave of French rap through the eyes of Naza