N a z O b j e c t i g r o b é bé 

Believe

Naza - Objectif gros bébé
2020
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Website
Experience
  • Awwwards: Honorable Mention
  • Awwwards: Mobile Excellence
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Embark on a unique journey with 'Objectif Gros Bébé', an innovative mini-game we developed in collaboration with AllPoints, an internal label of Believe.

In the face of 2020's unprecedented circumstances, we initiated this project to bridge the gap between Naza, a fast-emerging French rap artist, and his fans at a time when live shows were off the table.

Released alongside Naza's new album on November 13th, 2020, this engaging game offers fans a chance to step into Naza's shoes and immerse themselves in his vibrant universe. Infused with a jovial and colorful design aesthetic, the game mirrors Naza's dynamic persona.

Our graphic collage approach crafts a vertical, endless journey, reflecting Naza's quirky style and creating a shared experience for fans during a year marked by separation.

Step into this captivating virtual world and experience the fresh wave of French rap through the eyes of Naza

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