2020 is a very peculiar year in every way. The lockdown in France made it difficult for artists to engage their fans without being able to perform. In this context, we partnered up with the music label AllPpoints, an internal label of Believe, to mark the release of Naza’s new album.
Naza is a french rising rap artist. He released his new album on the 13th of November 2020. For this occasion and to help his fans feel close to him without shows, we created a mini-game named “Objectif Gros Bébé”.
We chose to fit the artist’s universe with a coloured and “jovial” design made with a graphic collage approach. The game is vertical and endless, offering players the opportunity to embody Naza and enter a quirky universe the time of a game.
The challenge for us was to show through a specific personality in a small amount of time during the COVID-19 context. The whole experience is meant to be entertaining and joyful, for occasional gamers as well as for more passionate ones.
Le Son Dopamine
"Believe and the Lost Mechanics studio have collaborated to design a video game dedicated to the artist. In this little game, the objective is, as its name indicates, to avoid different obstacles while catching bonuses and continue progressing."Read it online
"Aboard a hot-air balloon bearing his image, you have to go as high as possible while avoiding ambushes, represented by green mice or planes. All this while eating as much food as possible. Amongst sweets, chickens or even burgers, try to earn as many points as possible. A game that is both fun and humorous that you can enjoy while listening to his latest album."Read it online
"The album benefits from the buzz around the fun and addictive video game “Objectif gros bébé” available on the artist’s website. In this game, you need to show dexterity, and steer the hot-air balloon representing Naza through the obstacles and collect a maximum of food."Read it online
"Due to the lockdown, Believe, in partnership with Lost Mechanics, was obliged to base most of its marketing strategy on the digital field. They chose to ensure the promotion of the latest Naza album by creating a special video game."Read it online
"The goal of the game is simple: Take control of the beautiful hot-air balloon (designed by Fifou) featured on the album cover and get as many points as possible by avoiding obstacles (birds, rats and other dragons) and collecting as many fuels as possible (burgers, grilled chicken and lots of candy). If you manage to collect enough food with Naza's big smiling head, he will enter the Big Baby world and be invincible for 10 seconds."Read it online
"For the promotion of "Gros Bébé", Naza imagined a rather playful process. He created his own video game between PacMan and Space Invaders and launched it online. The goal is to eat sweets and avoid poisoned food. With a lot of humour, as always, the rapper, the singer, sets up the mood on your screens."Read it online
"The video game launched by Naza integrates all the codes of the rapper's jovial universe. In this game, you can steer the hot-air balloon at the effigy of the artist seen on the cover of "Gros bébé'' and progress to the rhythm of the tracks of the album. Naza himself does the voiceover and comments on your achievements as well as your mistakes."Read it online