Have you heard about the Euro Cup? What a great time of 2021 it was to dive into Football pop culture with the BOSS Bottled United challenge!
We worked hand in hand with the event Agency Black Lemon to create the BOSS Bottled United Challenge: a digital platform brought to life to reunite ourselves around Football.
Thanks to the weekly challenge “Be the Best!”, players did compete to get the highest score and win luxurious prizes. Each week during the campaign, players were able to challenge their friends and test their soccer pop culture and knowledge of the BOSS Bottled United fragrance.
Also, two bonus challenges allowed them to get even more points to raise themselves on the leaderboard and be the number one player. Available in Europe, the platform did bear many secrets, such as finding your favourite football players and influencers.